AR [T] Walk
Apple in collaboration with the New York museum of contemporary art has created “New Museum” which is a new Augmented Reality initiative to create a series of experiential artworks that would be free to the public.
Seven of the most famous artists will show on the streets their work through augmented reality. The cities that would be able to show these experiences will be: San Francisco, New York, London, Paris, Hong Kong and Tokyo they will be presented in London’s Trafalgar Square, San Francisco’s Yerba Buena garden and the New York’s grand army plaza in Central Park.
Artists like Nick Cave, Nathale Djurberg & Hans Berg, Cao Fei, John Giorno, Carsten Holler, Pipilotti Rist will be in charge of giving life to this new artistic universe with colorful sculptures, portals for a new way to see the reality, words that appear and disappear in the sky thanks to the augmented reality interaction, that will allow us to enjoy the art from a whole different perspective.
“The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists. Augmented reality is a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric.” – Lisa Phillips
This way to do art expositions isn’t new. Showing augmented reality on the streets has been already done with apps like Snapchat, that allowed us to enjoy the work of Jeff Koos, the most interesting aspect is to see how big companies are adopting this kind of technology to bring art to a bigger audience.
Written by: Jonathan Rodríguez part of Idiwork’s team